Thibault Rabardel – 0 to 1M€ E-commerce Launcher

You Don’t Have an E-commerce Business. You Have a Shopify Store. Here’s the Difference.

Let’s start with a hard truth. You don’t have an e-commerce business. You have a Shopify store.

And there is a massive, million-euro difference between the two.

A Shopify store is a collection of apps, themes, and products. A real e-commerce business is a collection of systems, brand assets, and a predictable engine for growth that has tangible value.

Most aspiring entrepreneurs spend all their time decorating the store. The winners spend their time building the business.

If you are ready to stop being a “store owner” and start being the founder of a real, valuable, and scalable e-commerce company, then you are ready for the Thibault Rabardel – 0 to 1M€ : E-commerce Launcher.

The Illusion of E-commerce in 2025

The internet is littered with the wreckage of beautifully designed stores that were never real businesses. They failed because the owner obsessed over the logo, the theme, and the product photos—the visible “front of house”—while completely neglecting the invisible engine in the “back of house.”

This isn’t just a philosophical distinction; it’s the difference between a side hustle and a sellable asset. A 2025 analysis of e-commerce business sales on platforms like Empire Flippers revealed that businesses with documented systems and strong brand assets sold for a 35-45x monthly profit multiple. Simple stores with no brand or systems? They sold for just 15-25x, if they sold at all.

Building a real business is how you create real wealth.

The E-commerce Business Incubator

The E-commerce Launcher is not another course on how to run a Shopify store. It is a business-building incubator. It’s a systematic program that forces you to focus on the foundational pillars that create a valuable, scalable, and defensible e-commerce company.

Think of it this way: anyone can set up a digital lemonade stand. This program is the MBA for turning that stand into a real beverage company.

It’s built on the four pillars of a real e-commerce business:

1. The Asset (The Brand)

This is the most valuable part of your business. You will go beyond a logo and learn to build a real, defensible brand with a powerful story, a clear mission, and a deep connection with a specific audience. This is the moat that protects you from the price wars and copycats.

2. The Machine (The Systems & Operations)

A real business runs on systems, not on the founder’s frantic, daily effort. You will learn to build the automated and streamlined “machine” for everything from marketing and order fulfillment to customer service. This is what allows the business to run and grow, even when you’re not there.

3. The Fuel (Predictable Customer Acquisition)

A business needs a predictable way to get customers. You’ll move beyond just running a few ads and learn to build a sophisticated, multi-channel customer acquisition engine that generates a consistent flow of new, profitable customers.

4. The Financials (The Profitability Engine)

A store chases revenue. A business masters profit. You will learn the critical financial skills to manage your cash flow, optimize your pricing, and ensure your business is not just growing, but is growing profitably and sustainably.

Are You a Store Owner or a CEO?

The choice is yours. You can continue to be the busy, overworked manager of a digital lemonade stand, forever stuck in the day-to-day grind.

Or you can make the leap. You can become the CEO of a real, valuable e-commerce company.

The Thibault Rabardel – 0 to 1M€ : E-commerce Launcher is the definitive roadmap for any entrepreneur, from Podgorica to Paris, who is ready to stop decorating their store and start building their empire.