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Paul Roetzer – Piloting AI for Marketers Series

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Are you ready to dive into the world of Artificial Intelligence (AI) and the exciting opportunities it offers to marketers? If so, then this course is for you! Our comprehensive AI for Marketers curriculum is designed for marketing professionals who are looking to upskill and stay ahead of the curve in the ever-evolving marketing landscape.

Course 1, Intro to AI for Marketers, covers the basics of AI, introducing the various types of AI, use cases, and applications. You’ll learn about the different types of AI, including Machine Learning, Neural Networks, and Natural Language Processing, and how they can be used to improve marketing campaigns. You’ll also explore how AI can be used to drive customer engagement and increase ROI.

In Course 2, State of Marketing AI Industry, you’ll get an in-depth look at the current state of the AI industry and its potential applications to marketing. You’ll learn about the latest AI developments, the challenges and opportunities AI presents to marketers, and the implications on marketing strategy.

Course 3, Piloting AI: The Use Case Model, introduces an AI-centric approach to marketing, focusing on the use case model. You’ll learn how to identify and prioritize AI-focused use cases, map out the use case process, and develop prototype solutions.

In Course 4, Piloting AI: The Problem-Based Model, you’ll study the problem-based approach to AI-based marketing. You’ll learn how to identify and prioritize AI-focused problems, map out the problem-solving process, and develop prototype solutions.

Course 5, Marketer + Machine: How to Buy Smarter Marketing Tech, explores the latest advancements in intelligent marketing technology and how to select the solutions that will make the biggest impact on your business. You’ll learn about the different types of marketing technology and how to assess the value they can bring to your business.

Course 6, The Future of Business is AI, or Obsolete, takes a look at the potential impact of AI on businesses. You’ll explore the ethical considerations of AI, the role of the marketer in an AI-powered world, and how to prepare for the future of business.

The remaining courses cover the fundamentals of AI for specific marketing areas. In Course 7, Intro to AI for Advertising, you’ll learn about the various AI-based solutions available for advertising, including search engine optimization, contextual targeting, and programmatic advertising. Course 8, Intro to AI for Analytics, covers the different types of AI-based analytics and how to use them to make data-driven decisions. Course 9, Intro to AI for Communications and PR, introduces the different types of AI-based communication solutions and how to use them to create and maintain relationships with customers and partners. Course 10, Intro to AI for Content Marketing, covers the various AI-based solutions available for content marketing, including predictive analytics and natural language processing.

In Course 11, Intro to AI for Customer Service and Experience, you’ll learn about the various AI-based solutions available for customer service, including chatbots and virtual agents. Course 12, Intro to AI for Ecommerce, covers the different types of AI-based solutions available for ecommerce, such as product recommendations and predictive pricing. Course 13, Intro to AI for Email Marketing, covers the different types of AI-based solutions available for email marketing, including automated segmentation and personalized content. Course 14, Intro to AI for Sales, covers the various AI-based solutions available for sales, such as lead scoring and automated sales outreach. Course 15, Intro to AI for SEO, covers the various AI-based solutions available for search engine optimization, including keyword optimization and content optimization. Course 16, Intro to AI for Social Media Marketing, covers the various AI-based solutions available for social media marketing, including sentiment analysis and influencer marketing. Finally, Course 17, AI and You, provides an overview of the potential impact of AI on businesses and individuals.

By the end of this comprehensive course, you will have a full understanding of Artificial Intelligence and the potential it offers to marketers. You’ll be equipped with the knowledge and skills needed to capitalize on the opportunities that AI provides and stay ahead of the competition in the ever-evolving marketing landscape.

 

 

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