Data is the new oil, and every company needs it to succeed. If you have the same data as your competitors, you will only be able to achieve the same results. To improve your company’s performance, you need to centralize your data and make it accessible to everyone who needs it. Additionally, you can use unique data sets to improve your product and build new features. Finally, data collection is essential for effective marketing. By exploiting alternative data sources, you can get the leads you need to succeed.