I had a hunch at the end of 2018 that there was a new opportunity in ecommerce that was bigger than anything before. I talked with Shopify’s affiliate manager, who told me that some brands on Shopify that nobody had ever heard of before were doing $40 million, $60 million, or even $100 million per year. I dug in to figure out how they were doing it, and I discovered that the secret is applying old-school infomercial principles of an attractive product + mass market advertising to the digital age. So in January of 2019, I joined forces with a business partner to use this insight to scale a new ecommerce business.
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