Irvin didn’t give up however. He kept adjusting his strategy, getting suggestions from savvy businesspeople and marketers. Additionally, he discovered an old school trick that completely changed his company and doubled online revenue.What was its formula? It was written in copy.
Copywriting is the art of influencing people’s behavior via language. And it has long been an essential component of effective marketing. However, it’s often disregarded or underestimated in light of the development of social media and other digital marketing strategies.
But Irvin understood the effectiveness of copywriting. He put forth a lot of time and effort to master the profession, studying the writings of luminaries like Claude Hopkins and David Ogilvy.
And he started incorporating their ideas onto his own website and promotional materials. In order to persuade potential customers to make a purchase, he created headlines that caught their attention, composed material that spoke directly to his target demographic, and utilized persuasive language.
The outcomes were astonishing. His sales soared, and he immediately outperformed his profits from the prior year.
But the fact that Irvin’s copywriting method is still effective today is what’s most astounding. While marketing strategies may evolve with the times, the fundamentals of powerful copywriting never change.
So, if you’re having trouble boosting online sales, follow Irvin Cornthwaite’s lead and harness the power of copywriting. Apply the rules of compelling language to your own marketing materials by studying the works of effective copywriters.
You can double your website sales with the appropriate strategy, just as Irvin was able to do. And you can achieve that by using a tried-and-true method from your high school years that still works now.