At the core of the Copyblogger Academy curriculum are three key skills you need to master in order to create content that converts and drives sales: strategy, writing, and promotion. In this blog post, we’ll take a closer look at the importance of strategy for content marketing and why it’s essential for getting the results you want.
Having a documented strategy for content marketing is essential for achieving success. According to the Content Marketing Institute, only 41% of companies already doing content marketing have a documented strategy. That’s why the Copyblogger Academy focuses on helping you develop a comprehensive strategy so that you can get the most out of your content.
The first step in developing a successful content marketing strategy is to identify your target audience. It’s important to understand who your readers are, what their interests are, and what kind of content they’re likely to respond to. Once you have a clear picture of who you’re targeting, you can begin to create content that appeals to them.
The next step is to develop a content plan. This plan should outline the specific content pieces you’ll be creating and the channels you’ll be using to distribute them. It’s important to make sure that your content is targeted to the right audience and that it’s optimized for search engines so that it can be found by your potential customers.
Finally, you’ll need to create an effective promotion plan. This plan should include tactics such as email marketing, social media marketing, and paid advertising to help you reach as many people as possible. With a well-thought-out promotion plan, you can ensure that your content reaches the right people and that they take the desired action.
By mastering the three key skills of strategy, writing, and promotion, you’ll be well on your way to becoming a successful content marketer. With the right strategy in place, you’ll be able to maximize the impact of your content and drive more sales. This is why the Copyblogger Academy curriculum is focused on helping you develop these skills, so you can take your content marketing to the next level.